One study indicates that advertising has hurt S2 Galaxy ... - MovilZona.es

According to the YouGov report , a market research company in the U.S., recent ads advertising launched by Samsung to promote Samsung S2 Galaxy have taken effect. And is that the sarcasm of the Korean mocking the shortcomings of the iPhone 4S and their own fans of the brand has created some “negative opinion” of the product of Apple .

marketing is a powerful tool of proven effectiveness. And if you have it Apple, a company that has achieved a globally known brand. The perception of users towards the signing of the block has been healthy for years. Much of the blame lies with advertising. However, this method is that Samsung has used to kill two birds with one stone. You could say that the Korean has given to the Cupertino of their own medicine. And if not, we just have to remember the legendary Get a Mac ads where Apple was making fun of Windows XP indiscriminately.

Samsung is

hear

In late November

Samsung began a series of advertising campaigns through subliminal advertising which wanted to show how wonderful it was his most successful smartphone, the Samsung Galaxy S2 , while putting highlighted deficiencies in its highest competitor, the iPhone 4S . Samsung’s tactic has been masterful. From the players who have shaped the various video clips and credible way of acting up stage. For you do not remember, there are a number of people queuing up to buy the iPhone 4S. He then passes a girl right next to the tail with a Samsung Galaxy S2. The various talks between Apple fans and the person with the Korean telephone are genuine. A brilliant dialogues because they get their goal masterfully: ridicule the Apple fan in line for hours to get a smartphone with different bugs and lacking features that are not an absolute novelty in the Galaxy S2.

The result of a study

parody Next Big Thing , repeated on several occasions with several commercials, seems to have caused the effect desired by the Korean. This is attested by the market research firm YouGov . According to the final report, surveys conducted subsequent to issuance of the now famous video and have interpretation. To all those people were asked, independently, if they had heard of the brand through advertising, news and comments from mouth to mouth. We evaluated the responses to a scale that ranges from 100 to -100. If we generalize the result, there has been none other than the image of the last phone somehow has deteriorated to the public. On the other hand, Samsung, more specifically the Galaxy S2, has improved. If we talk in numbers, Apple has grown from 33 in the scale to be 25 after the polls from November 28. By contrast, Samsung has risen from 19 to 26. In conclusion, Samsung’s strategy to discredit the competition has affected the perception of brand users.

We remind you that you can

refresh your memory and revive the commercials for Samsung S2 Galaxy with previous articles.

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Talking Real Madrid Players, new official application for iPhone ... - MovilZona.es

It has launched a new application official to IOS from one of the most influential football clubs and in the world, Real Madrid . This application is none other than Real Madrid Talking Players , with which many fans will enjoy their idols more closely.

The application will take players from Real Madrid to the screens of iPhone and iPad in a virtualized, but not only that, but allow these virtual characters say what the y want. In addition to saying what users want, the characters have a series of actions that will delight fans, as can be to juggle a ball or even to break the screen of the device simulated a blow from a ball.

application can record the messages you want, and also change their voice to surprise friends and acquaintances, to see those words come out of your favorite player from the screen of an iPhone or iPad.

New updates

application creators have ensured that future updates to it are added new features that will make the application will not be forgotten as new animations or animations in real-time team players.

iTunes

application can be downloaded for free and will bring one of the players on the team, others may be purchased by the user if desired. In addition, after the last update, we have corrected errors coming from the original version, we added new animations, has reduced the weight of the application to be downloaded over 3G and has added the ability for players to congratulate Christmas. The price of each of these additional players will be € 1.59, it being necessary to purchase individually.

Social Networking

All contents are generated from the application can easily share on social networks like Facebook, to be the players themselves who speak for the user to your friends and acquaintances in these networks.

Creators

The application has been created and presented by Digital Artists and Imagine800, adding this new application to the other 4 had already officially on the market.