According to the YouGov report , a market research company in the U.S., recent ads advertising launched by Samsung to promote Samsung S2 Galaxy have taken effect. And is that the sarcasm of the Korean mocking the shortcomings of the iPhone 4S and their own fans of the brand has created some “negative opinion” of the product of Apple .
marketing is a powerful tool of proven effectiveness. And if you have it Apple, a company that has achieved a globally known brand. The perception of users towards the signing of the block has been healthy for years. Much of the blame lies with advertising. However, this method is that Samsung has used to kill two birds with one stone. You could say that the Korean has given to the Cupertino of their own medicine. And if not, we just have to remember the legendary Get a Mac ads where Apple was making fun of Windows XP indiscriminately.
Samsung is
hear
In late November
Samsung began a series of advertising campaigns through subliminal advertising which wanted to show how wonderful it was his most successful smartphone, the Samsung Galaxy S2 , while putting highlighted deficiencies in its highest competitor, the iPhone 4S . Samsung’s tactic has been masterful. From the players who have shaped the various video clips and credible way of acting up stage. For you do not remember, there are a number of people queuing up to buy the iPhone 4S. He then passes a girl right next to the tail with a Samsung Galaxy S2. The various talks between Apple fans and the person with the Korean telephone are genuine. A brilliant dialogues because they get their goal masterfully: ridicule the Apple fan in line for hours to get a smartphone with different bugs and lacking features that are not an absolute novelty in the Galaxy S2.
The result of a study
parody Next Big Thing , repeated on several occasions with several commercials, seems to have caused the effect desired by the Korean. This is attested by the market research firm YouGov . According to the final report, surveys conducted subsequent to issuance of the now famous video and have interpretation. To all those people were asked, independently, if they had heard of the brand through advertising, news and comments from mouth to mouth. We evaluated the responses to a scale that ranges from 100 to -100. If we generalize the result, there has been none other than the image of the last phone somehow has deteriorated to the public. On the other hand, Samsung, more specifically the Galaxy S2, has improved. If we talk in numbers, Apple has grown from 33 in the scale to be 25 after the polls from November 28. By contrast, Samsung has risen from 19 to 26. In conclusion, Samsung’s strategy to discredit the competition has affected the perception of brand users.
We remind you that you canrefresh your memory and revive the commercials for Samsung S2 Galaxy with previous articles.
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