iPhone is the most loyalty and Android the next option - Reuters

            

MADRID, December 15 (Portaltic / EP) –

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It is a question asked every day millions of people. And there are answers to all types, depending on what you look for the user and the mobile operating system that is used. The iPhone e is the terminal with more users and repeated Android ecosystem that attracts more users.

    

GfK has made a report on the Consumer and Mobile Devices in 9 countries. The 77% of users said that Apple will keep this in its next operating system ‘smartphone’ . A figure in the case Android is 57% and Blackberry is reduced to 50% .

    

When it comes to users ‘smartphone’ in general, with a 35% , Android operating system is more future purchase intention records . For its part, iOS (Apple) stays close to 30% while Blackberry records a future intention to purchase the 11% .

    

regard to new users ‘smartphone’, it is striking that Android and Nokia (Symbian) account for the largest percentage of adoptions . Apple , meanwhile, conquest to those with more experience . Thus, only 23% new users of smartphones Apple used, compared with 36% of Android and Symbian 33% .

    

However, the market for smartphones is still under development, both in taking on the experience in the use of the devices.

    

that line, Emilio González Villafranca, director of Department in the area of ??telecommunications in Spain and GfK International Team IT and Telecommunications company, says “Right now we are seeing the definition of the basis of what will be the future of this market in Spain “.

    

framework “changing,” said Gonzalez, “is forcing the OS to quickly position itself” to try to attract more users and ensure their participation in it, as as the user gains experience in the use of a particular OS “fidelity to the same increases and becomes a captive customer” .

        

report also includes that most Spanish users of smartphones use it to surf the Internet, listening to music or send e-mails . The more advanced (more than 7 performing different activities) seeking greater interaction with the terminal through online games or viewing videos and are most related to your current operating system.

    

Among the motivations of consumers when adopting a particular operating system stresses simplicity. In this sense, 77% of users gives more importance to the ease of use, while 70% said the main factor able to access the content through multiple devices (access the cloud). A third characteristic determinant 65% of the users is the integration of applications and services .

    Internationally

figures are similar to those of other countries like the U.S. or Japan . However, the emerging powers, the prevailing drivers are different. For example, China and Brazil highlights the importance they attach to access content from any device. The main reason is that many consumers in these countries have jumped straight to mobile devices without going through the PCs, so the limited storage capacity of Smartphones attaches particular importance to access data in those countries.

    

GfK report also shows that the Spanish give little importance to brands when changing terminal (11% versus 18% internationally).

    

However, factors break your current operating system and applications , have to learn to use another device , have to move content between smartphones with a different operating system and the price do have a high influence in the decision to change your operating system terminal .

    

For more advanced users these preferences change . So have to learn to use another device becomes less important while setting up and breaking other applications is a more important barrier.